Shuster Homes Website Privacy Policy
Updated: April 2026
1. Introduction
Welcome to the Shuster Homes – RWS Development website. We respect your privacy and are committed to being transparent about how we collect and use your information. This Privacy Policy explains what information we gather when you visit our website or contact us through our inquiry forms, and how we use it.
By using our website, you agree to the practices described in this policy.
2. Who We Are
Shuster Homes – RWS Development is a family-owned custom home builder and residential developer serving Westmoreland County and surrounding Western Pennsylvania. We can be reached at:
Shuster Homes – RWS Development
2271 Mars Hills Road, Irwin, PA 15642
Phone: 724-861-0571
Email: info@shusterhomes.com
3. What Information We Collect
Information You Give Us
When you fill out a contact or inquiry form on our website, we may collect:
• Your name
• Your email address
• Your phone number
• Any message or question you submit
We do not collect payment information, social security numbers, or other sensitive financial data through our website.
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar tracking technologies, including:
• Your browser type and device
• Pages you visit and how long you spend on them
• Your general geographic location (based on IP address)
• How you arrived at our website (e.g., a search engine or ad)
4. How We Use Cookies and Tracking Tools
We use the following tools on our website:
Google Analytics
We use Google Analytics to understand how visitors use our site — which pages are popular, how long people stay, and where traffic comes from. This helps us improve the website experience. Google Analytics collects data anonymously. You can learn more about Google’s data practices at google.com/policies/privacy or opt out using the Google Analytics Opt-out Browser Add-on.
Facebook / Meta Pixel
We use the Meta (Facebook) Pixel, which allows us to show relevant ads to people who have visited our website when they are on Facebook or Instagram. The Pixel may collect information about your visit (such as pages viewed) and link it to your Facebook profile if you are logged in.
If you do not want your website visit data used for ad targeting purposes, you can opt out through your Facebook Settings under “Ads,” or by visiting the Digital Advertising Alliance at optout.aboutads.info.
Cookies
Cookies are small text files stored on your device. We use them to keep our website functioning properly and to support the analytics and advertising tools described above. Most browsers allow you to block or delete cookies through your browser settings. Note that doing so may affect how parts of our website work.
5. How We Use Your Information
We use the information you provide and collect to:
• Respond to your inquiries and questions
• Schedule appointments or follow up with you about your home-building interest
• Improve our website content and user experience
• Show relevant advertisements to people who have visited our website
We do not sell your personal contact information (such as your name, email address, or phone number) to third parties. We will never share your contact information with outside companies for their own marketing purposes.
6. How We Share Your Information
We may share your information in the following limited ways:
• Service providers: We work with trusted third-party tools like Google and Meta to operate our website and advertising. These companies have their own privacy policies governing their use of data.
• Legal requirements: We may disclose information if required by law or to protect the rights and safety of our company or others.
We do not share, sell, rent, or trade your personal contact information with any other third parties.
7. Data Retention
We retain inquiry form submissions for up to three (3) years from the date of submission, or longer if required by law or ongoing business necessity. If you would like your information removed before that time, please contact us using the information in Section 2 and we will honor your request to the extent permitted by law.
8. Data Security and Breach Notification
We take reasonable steps to protect the personal information you share with us from unauthorized access, disclosure, or misuse. However, no website or internet transmission is completely secure, and we cannot guarantee the absolute security of your information.
In the event of a data breach that affects your personal information, we will notify affected individuals as required by applicable law, including Pennsylvania’s Breach of Personal Information Notification Act (originally enacted as Act 94 of 2005 and significantly amended by Act 33 of 2024, effective September 26, 2024). Specifically:
• Notification to affected individuals will be made without unreasonable delay and will describe the nature of the breach, the type of information involved, and steps you can take to protect yourself.
• If a breach affects more than 500 Pennsylvania residents, we will concurrently notify the Pennsylvania Office of the Attorney General, as required by Act 33 of 2024.
• If the breach involves Social Security numbers, driver’s license numbers, state identification card numbers, or bank account numbers, we will provide affected individuals with access to one independent credit report and twelve (12) months of credit monitoring services at no cost, as required by law.
If you have reason to believe your information has been compromised, please contact us immediately using the contact information in Section 2.
9. Your Choices and Rights
You have the right to:
• Ask us what personal information we hold about you
• Request that we correct inaccurate information
• Request that we delete your personal information, subject to legal retention requirements
• Opt out of interest-based advertising (see Section 4)
To exercise any of these rights, please contact us directly using the contact information in Section 2. We will respond to verifiable requests within a reasonable time.
10. Advertising Opt-Out
We use the Meta (Facebook) Pixel and Google Analytics to deliver interest-based advertising and to understand how visitors use our website. If you do not want your browsing activity used to show you targeted ads, you can opt out at any time by:
• Visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info
• Adjusting your ad preferences in your Facebook account settings under “Ads”
• Installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout
• Contacting us directly at the address in Section 2 and we will assist you
11. Children’s Privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect information from children. If you believe we have inadvertently collected information from a child, please contact us so we can promptly remove it.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any update constitutes your acceptance of the revised policy.
13. Contact Us
If you have any questions about this Privacy Policy or wish to exercise any of your rights, please reach out to us:
Shuster Homes – RWS Development
2271 Mars Hills Road, Irwin, PA 15642
Phone: 724-861-0571
Email: info@shusterhomes.com